Scale Up: Turning a Community into a High-Traffic Deal Platform

Problem

• Started as a Facebook group, later expanded into a Laravel + Vue platform.
• Faced critical issues as traffic grew:
  
  • Mobile login/session problems leading to poor user experience.
  • No hybrid/native app for better accessibility.
  • Performance bottlenecks with 300,000+ monthly visitors.
  • Weak SEO due to lack of SSR.
  • High development & maintenance costs.
  • Outdated UI/UX that didn’t align with actual user behavior.
  • No scalable infrastructure or pipelines for smooth deployments.

‍

Solution

Phase 1 Mobile App Stabilization

• Fixed cookie/session handling issues, ensuring smooth mobile logins and browsing.

Phase 2 Hybrid App Development

• Delivered a hybrid mobile app without downtime.
• Unified experience across web and mobile → boosted retention & accessibility.

Phase 3 Migration to Nuxt 3

• Migrated platform from Laravel + Vue to Nuxt 3.
• Achievements:
  
  • 40% faster load times.
  • SEO boost with SSR & structured data.
  • Reduced dev & maintenance costs with modern stack.
  • Zero downtime during migration.

Additional Enhancements

• Semantic search for smarter deal discovery.
• Email notification system to keep users engaged.
• Infrastructure & DevOps setup:
  
  • Full server setup to handle high traffic.
  • CI/CD pipelines with staging & production environments.
• UI/UX redesign based on user behavior:
  
  • Example: Ordering categories based on purchase % to drive conversions.

‍

Results & Impact

• 300,000+ monthly visitors handled smoothly.
• 100% uptime during all major updates & migrations.
• 40% improvement in page load speed → better UX & engagement.
• Organic traffic growth due to SEO improvements.
• Stronger community retention via web + hybrid app ecosystem.
• Future-ready, scalable infrastructure with pipelines & DevOps practices.

‍

‍