JustGo Delivery

A same-day grocery delivery platform built to bring fresh produce and ready-to-eat solutions to customers in under one hour, with in-store prices and no unnecessary markups.

< 1 Hour

Order placement to doorstep

1,000+

Monthly orders

25%

Increase in conversion rate

Overview

JustGo is a native iOS grocery delivery platform serving Irvine, California. It offers one-hour delivery, in-store pricing, free delivery, and no service fees. Built by RigRex, the platform uses hub-based logistics, real-time order routing, and a local supplier marketplace to connect customers with fresh groceries, ready-to-eat meals, and regional food brands.

Research

The research focused on grocery delivery costs, fulfillment speed, local suppliers, and mobile ordering needs.

Research Area	Key Finding
Delivery Pricing	Existing platforms used markups and service fees that raised costs.
Fulfillment Speed	Customers needed fresh groceries delivered in one hour or less.
Customer Experience	Mobile ordering had to be fast, simple, and transparent.
Local Suppliers	Regional food brands lacked easy access to customers.
Logistics Model	Centralized fulfillment slowed delivery and reduced freshness.
Quality Control	Customers needed clear refund support for poor-quality items.

The research showed a need for a grocery platform that combines speed, affordability, supplier access, and reliable fulfillment.

Challenges → Solutions

The project addressed pricing, logistics, supplier access, and mobile experience challenges.

Challenge	Solution
High delivery costs	Built in-store pricing with no markups or service fees.
Slow grocery delivery	Used hub-based fulfillment for one-hour delivery.
Centralized warehouse delays	Routed orders to the closest fulfillment hub.
Complex mobile ordering	Built a native iOS app with simple browsing, checkout, and tracking.
Supplier access barriers	Created a local supplier marketplace with simple onboarding.
Quality concerns	Added a 100% satisfaction guarantee and refund process.
Real-time delivery needs	Added real-time order routing and delivery tracking.
Expansion requirements	Designed the hub model for scalable geographic growth.

These solutions helped JustGo deliver fresh groceries quickly while keeping prices clear and accessible for customers and suppliers.

Conclusion

JustGo shows how hub-based logistics and a mobile-first platform can improve grocery delivery speed and cost. The platform helps customers receive fresh groceries within one hour while giving local suppliers a direct path to buyers. It also provides a scalable structure for expansion beyond Irvine.